Kate Riley

Kate Riley is a business coach, creative specialist, and serial entrepreneur. She is also a New York Times and USA Today bestselling author of romance and fantasy.  

  • Bestselling Printable Niches

    In our current climate, it’s not surprising that sales in both the self-help and weight loss niche are skyrocketing.

    With people feeling stressed and anxious because of the pandemic, more and more are turning to printables that help them set and achieve their goals, or simply document their anxiety as they work through it.

    Recently, I posted a poll in my Facebook group asking people to guess what the currently hot (and ever-growing) niche was as reported by several Etsy shop owners who have purchased my done-for-you printable packs in order to fill their storefront with fresh content.

    The options were:

    * Weight Loss
    * Self Help
    * Real Estate / Buying / Selling
    * Homeschool / Virtual School
    * Online business printables

    I wasn’t surprised to discover that the overwhelming majority chose “Homeschool / Virtual School” printables with self-help taking second place.

    After all, with schools constantly changing from in-person classes to virtual, it makes sense that this niche would be at the top of the charts. In fact, some kids were thriving with the virtual school model to the point where many parents decided to homeschool them even when school reopened.

    And many of them turned to educational-based printables as a way to help their kids stay on track.

    But while this market has seen an enormous increase over the last 14-16 months, this isn’t the niche that is on the rise.

    Before I reveal what the niche is, I want to point out something very important in terms of thinking outside the box and why you’ll always see certain markets become crowded while others are wide open for the taking.

    This poll not only included many of the niches most affected by the pandemic but more importantly, the poll results revealed something far more important—something I hope helps shape the way you think about what niches you might be overlooking.

    Over 175 people voted on homeschooling.

    Why?

    Because to them, it was an obvious choice. The pandemic changed the way hundreds of thousands of kids receive an education so of course, homeschooling and virtual school printables are on the rise.

    But sometimes choosing the “obvious” niche isn’t the best way forward.

    Instead, think beyond the obvious markets and you’ll often find many that are under-served despite an ever-growing demand.

    These are the markets you can easily make a splash in, even with few products or a brand new shop because there are far more people looking to purchase products than there are vendors and merchants creating them!

    Ready to find out what the niche is?

    Keep in mind that this niche received fewer than 20 votes, the lowest of all the poll options!

    Niche Reveal
    The Real Estate Niche!

    The pandemic has drastically affected the real estate market and more and more people are selling their homes to move out into the country, or due to job loss, job transfer or to simplify life.

    Further, with the growing cost of lumber due to the pandemic, people aren’t building as much as they are purchasing lower-cost homes.

    In my part of the world, even smaller provinces like Nova Scotia and Prince Edward Island have seen historical highs in terms of a fast increase in population as well as real estate prices. And with lower interest rates because of the pandemic, more people are buying homes.

    Only 16 people guessed this niche in my Facebook group and one of them is a realtor who left a comment saying there aren’t a lot of high-quality printables in this market. She knows because she has personally looked for them for her clients.

    This goes back to finding these underserviced markets where demand is high, competition is low.

    And she isn’t the only one on the hunt for printables in this ever-growing market. In fact, another one of my customers has seen an increase of over 5-figures in the last few months alone just from this one niche.

    But before you set out to design printables for the real estate market (or low content books for Amazon), let’s go back to the earlier lesson where nearly everyone in my group all guessed the same niche (home school) and therefore likely set out to all design the same type of printables.

    With real estate, the obvious go-to printable niches would be:

    > Buying a Home
    > Selling a Home

    And these are 2 great printable packs to start with, especially on Etsy.

    But let’s take it a step further and think beyond the obvious because again, that is how you stand out in even the most crowded markets.

    What other niches are closely associated with buying or selling a home?

    Here’s how I would begin.

    Credit repair printables:
    Potential homebuyers need to establish a certain FICO score to qualify for a mortgage so it makes sense that printables designed to help consumers track and improve their credit scores are on the rise.

    Home Improvement/Renovation Projects
    I received an email just the other day from a customer who told me she had just refinanced her house and was starting to work on a bunch of home renovation projects. She asked for printables that track all the different projects as well as expenses.

    Saving-Based printables
    Printables that are designed to help future home-buyers save up money for the downpayment and closing costs. Illustration-based printable designs are always in-demand

    Another one of my customer’s asked for printables geared towards renovation projects niche he was fixing his house up to sell and needed printables that would help him check off his massive to-do list.

    Then you have 2 different groups of consumers in this market as mentioned earlier: buyer and sellers.

    What type of printables would sellers need?

    We’ve already touched on home improvements, but what about packing lists, moving day printables and if you design printable stickers you could capitalize on this market by creating packing stickers and labels for rooms and storage.

    What kind of printables would buyers need?

    We’ve already touched on credit score trackers, but what else is involved with improving their credit scores and purchasing a home?

    Remember, think beyond the main niche (real estate) and you’ll uncover many underserviced markets. This is what we call low-hanging fruit!

    Printables that are designed around budgeting, paying down debt, obtaining a credit utilization score of 30% or less, as well as printables geared towards communication with mortgage brokers, and so on.

    And of course, house hunting, neighborhood charts for those considering different areas, and so on.

    The possibilities in this ever-growing niche are endless and the more you analyze the market as a whole, rather than the obvious ones that stand out, the easier it will be for you to maximize your income because you will be targeting the less-competitive sections of a bigger market.

    To help you get started, I’ve created a brand new, done-for-you Real Estate Printable Kit.

    It comes with commercial-use rights so you can sell these as your own on your Etsy shop (or anywhere else you choose). It comes with everything you need to jump into this winning niche. 🙂

    Even if you don’t purchase my package, I still hope this post proves useful in encouraging you to think outside the box when it comes to niche research.

    Always look at the bigger picture by creating a profile of the average customer and then think from their perspective.

    • What do they need most?
    • What kind of printables would they use most often? (as to encourage repeat buyers)
    • What kind of layouts and design elements are useful in helping them take action?
    • What other printables might be useful in factoring decisions around that market?

    If you want to create a stand-out brand, do your best to always gain a broader, full outlook when you research niches. Don’t go for the obvious and you’ll find it a whole lot easier to build a profitable business.

    You’ve got this.

    READ MORE

  • Hot KDP & Printable Sub-Niche

    The wedding planning niche has always been a surefire seller, but if you look on Amazon or Etsy for either KDP books or printables, you’ll discover that there are thousands of available products.

    Instead, think about “sub-niches” that are related to the wedding planning market, but not as saturated.

    Take the Maid of Honor niche for example. There aren’t nearly as many available products on both Amazon or Etsy, yet the ones that appear are selling like wildfire.

    Take a look at this journal, for example, https://www.amazon.com/dp/1700645420

    It’s earning over $1500 a month, was published by someone just like you, and the interiors are rather basic.

    Or, this one, https://www.amazon.com/dp/1083134019, which is earning over $700 a month on autopilot with no advertising – also published by a self-publisher like us.

    And yet another, this one earning over $250 a month from a single book, and with zero paid marketing involved: https://www.amazon.com/dp/1700645293

    To help you get started, I’ve designed a maid of honor 2-in-1 bundle which includes a low content book for Amazon as well as a printable pack for Etsy (or your own shop).

    Be sure to take a look at the bonus guide that includes keywords and categories for this hot market, as well as prewritten book blurbs and descriptions.

    The key to being successful with low content books and/or printables is to start with the main niche. These are the monster markets that are not only evergreen but proven to be profitable.

    Then, dig beneath the surface so you’re able to target sub-niches that while not quite as popular are still very profitable.

    Not only will it be easier for you to maximize your income, but you’ll be able to gain exposure on book and printable markets without paid advertising or a lot of external legwork.

    Give it a try!

    READ MORE

  • Optimizing Your Etsy Shop

    When it comes to optimizing your Etsy shop so you’re able to drive targeted traffic to your listings, it all begins with the keywords you use within your product descriptions and titles as well as how thoroughly you’ve optimized your storefront.

    Learning how to properly research and use focus keywords in your product pages will not only help you optimize your listings and overall shop, but you’ll begin to see what’s selling based on actual search volume. 

    Meaning, you’ll get hard data that you can work with. No guesswork. You’ll know what people are actively searching for and buying so you can create those types of products for your own shop.

    To start, you’ll want to focus on just a single keyword that you know you’ll be able to rank for. We call this our focus keyword.

    This keyword is the main one that you are hoping to rank for in a product listing. You highlight this keyword in all areas of your product listing while using secondary keywords to fill in the gaps.

    Your focus keyword should always appear in the title and in the product description.  All other keywords are known as supporting keywords, or secondary keywords.

    The key is to choose the best focus keywords possible that are relevant to your product and will directly target the right audience. 

    Time Saver Tip: I always encourage people to invest in an Etsy-specific research tool such as https://www.MarmaLead.com, rather than a generic, all-encompassing SEO product that isn’t designed specifically for Etsy because they know the way Etsy works!

    MarmaLead has been responsible for taking shops that weren’t getting any visibility and turning them into top-selling superstars. 

    If you wish to go it alone and do the work yourself, there are other ways to build up your focus keyword lists quickly, starting with Etsy itself. 

    Begin by browsing for products in your market and then visit 15-20 different shops. Scroll to the bottom and you’ll find keywords used for those product pages. Write those down and then run them through Google Keywords to determine search volume.

    Google & Amazon
    You can use Google’s search bar as well as Amazon’s and let auto-complete help you identify commonly-used keyword strings.

    Begin by entering in a few seed keywords and then see what comes up. Also, make sure you scroll to the bottom of the first page of search results of any Google search to see other popular keyword phrases used by on-site users. 

    Amazon offers the same auto-suggestion feature as well. With Amazon, take things a step further and check out some of the book pages for journals and planners in your niche. Every low content book could be turned into a printable pack, so the keywords you find on the product pages can easily be used in your Etsy listings. 

    Pay attention to keywords used in the product titles as well as the bullet-points used on planner and journal pages. You’ll quickly find a ton of relevant keywords that you can add to your seed keyword list!

    Pinterest: http://www.Pinterest.com
    A favorite hot spot for keywords based on popular tags.

    You can start by entering in your primary keyword phrase and see where it takes you, but the better way is by browsing the categories. 

    Google Trends

    If you want to be notified of when certain search terms are used so you can figure out how popular a keyword phrase is, hop on over to https://trends.google.com/trends

    Start by entering in a keyword phrase, such as “pregnancy printable” to see what pops up. 

    You’ll also be able to see related search queries which is a great way to come up with commonly used keyword strings that you can later plug into your Etsy shop listings.

    READ MORE

  • Printable Shop: Quick Start

    There are many ways to create an online shop so you can start selling your downloadable products, but one of the easiest ways to get started is with Etsy, available at https://www.Etsy.com

    Here are just a few reasons:

    With an Etsy shop, you can easily build a mailing list of buyers and maximize your income faster and easier than ever before because you are in direct contact with your customer base.

    In addition, you will never be dependent on just one marketplace because you’ll be able to cultivate a tribe of buyers and build a brand that you’re in full control of.

    There’ll be no guesswork.

    You’ll know where your buyers come from, what they’re interested in, and how to create additional products they’ll want to buy.  And making money online will never be easier once you’ve built that community of your own.

    Plus, people are already searching for printables on Etsy! This means that you’ll be able to instantly tap into an ever-growing customer base that is active on the marketplace. 

    So even if you don’t launch your own marketing campaigns, chances are you’ll be able to start generating sales from Etsy’s existing traffic.  Easy!

    And finally, there are valuable tools that make it easy to create Etsy listings that stand out from the crowd. I’m talking about resources like https://www.MarmaLead.com that not only break down your existing Etsy listings to show you how to improve your outreach, but they grade your listings based on focus keywords, exposure and more!

    When it comes to creating an Etsy shop, you’ll want to carefully choose a shop name, and customize your storefront so it clearly represents your brand. 

    This includes a high-quality shop banner, memorable logo and shop description/tagline, and of course, in-demand printable products.

    Let’s get started.

    Step 1: Create your Etsy Account:

    Head on over to https://Etsy.com and create your account.

    Make sure to fill in all the profile and account areas, including your payment information, address and add a credit card to your account so that Etsy can charge you for each listing whenever it needs to be renewed.

    You will also want to set your shop preferences including shop language, country, and currency.

    Next, make sure to set your shop name so it’s the exact same name as your blog (if you plan to create one, and I recommend you do!). The key is to be consistent across all platforms. 

    Your shop name can be between 4-20 characters and shouldn’t contain any spaces or special characters.

    Whatever shop name you assign will also become your Etsy web address and will look something like this: keyword.etsy.com

    Step 2: Add Your First Product
    The next step will be to stock your shop with at least one printable product.

    Note that you can’t create an Etsy shop without having at least one available product, so if you have yet to create your first printable offer, you’ll want to do that first and then return to your Etsy account to complete the process. 

    Each product listing can include up to 10 images and you’ll want to use every available space.  

    However, you don’t need to have all 10-graphics ready. When adding your first product listing, you can always start by just adding one image and then go back in and add additional images later.

    Step 3: Complete Your Payment Settings

    Set your payment preferences, including how you wish to be paid (Paypal, check or money order, etc.) 

    Then, set up billing. You’ll need to add a credit card to your account.  

    Step 4: Create your Brand Graphics

    Now that you have a brand-new Etsy account, it’s time to customize your shop! The important thing is to make sure all your images look alike while highlighting the different products.

    You want to build a cohesive, memorable brand.  If you look at the top printable sellers on Etsy, we all use a set color scheme and they stick to it. 

    Not only does it look more professional, but it helps people begin to recognize your brand so when they see your pins or visit your blog, they know who you are and what you have to offer.

    Creating your shop graphics doesn’t have to be difficult or time consuming.  My personal “trick” is to create one set of templates using a resource like https://www.Canva.com and then re-use them over and over again, simply replacing the product snapshots with ones that represent the current product offered.

    Note: It’s always best to create printables based on evergreen, time-tested markets, and then figure out a way to put your own unique twist on each product.

    That way, you’re offering something fresh and new, while still sticking within those popular, established niches that are continuing to grow.

    Now it’s time to launch your shop!

    When it comes to maximizing your sales, there are a few things you’ll want to do to give your shop an instant boost in exposure.

    To start, you will want to work on building up that inventory. I always recommend setting your initial product goal to be at least 50 printable products.

    Yes, this will take time, but it’ll be worth it!  The more products, the better because it will help you rank for different keywords/focus words which will maximize revenue.

    After you create your shop, you’ll want to add categories for your products.  This will help you rank for the keywords used in category titles, but more importantly, it helps shoppers navigate your store. 

    Note: I recommend starting off with only 3-4 categories until you build up your inventory. You don’t want any of your categories to be empty or to inundate your customers with too many options.

    Categories help to better organize your shop and help potential customers find what they’re most interested in quickly, so keep them targeted.  To do this, use clear keywords such as: Student Planners, Goals & Productivity, Health & Fitness or Business Planners, as examples.

    When it comes to optimizing your Etsy shop, there are a few different areas that you’ll want to optimize.

    Tags:
    You use tags everywhere, not just in the keyword boxes associated with each product listing, but in your titles as well.

    Etsy gives you the opportunity to include 13 tags that describe your product and you’ll want to use all 13 of these so you can increase your chances at being matched to a search.

    Titles:
    A well-crafted title that triggers the Etsy search engine to show your listing will naturally drive in sales, but one thing you need to know is that your tags and titles should be the EXACT SAME.
     
    You won’t increase your ranking by using different keywords in your title and tags. In fact, using the same keywords is a critical step in fully optimizing your listing so you’re more easily found.

    Here are a few other things to keep in mind:

    Etsy allows up to 140 characters in your title. While many people recommend using up every bit of spacing, from my own research and stats, shorter titles often convert better.

    Shorter titles are easier for a buyer to read and understand. And if you construct it so that your title is very clear and direct, you’ll be able to cut out a lot of words that aren’t necessary, nor helpful in boosting visibility.

    Etsy uses your title to determine which keywords you’ll appear/rank for when someone enters a search phrase on Etsy. Therefore, it’s important that you include some of the best keywords in your title, while also keeping it short and to the point.



    READ MORE