When it comes to optimizing your Etsy shop so you’re able to drive targeted traffic to your listings, it all begins with the keywords you use within your product descriptions and titles as well as how thoroughly you’ve optimized your storefront.
Learning how to properly research and use focus keywords in your product pages will not only help you optimize your listings and overall shop, but you’ll begin to see what’s selling based on actual search volume.
Meaning, you’ll get hard data that you can work with. No guesswork. You’ll know what people are actively searching for and buying so you can create those types of products for your own shop.
To start, you’ll want to focus on just a single keyword that you know you’ll be able to rank for. We call this our focus keyword.
This keyword is the main one that you are hoping to rank for in a product listing. You highlight this keyword in all areas of your product listing while using secondary keywords to fill in the gaps.
Your focus keyword should always appear in the title and in the product description. All other keywords are known as supporting keywords, or secondary keywords.
The key is to choose the best focus keywords possible that are relevant to your product and will directly target the right audience.
Time Saver Tip: I always encourage people to invest in an Etsy-specific research tool such as https://www.MarmaLead.com, rather than a generic, all-encompassing SEO product that isn’t designed specifically for Etsy because they know the way Etsy works!
MarmaLead has been responsible for taking shops that weren’t getting any visibility and turning them into top-selling superstars.
If you wish to go it alone and do the work yourself, there are other ways to build up your focus keyword lists quickly, starting with Etsy itself.
Begin by browsing for products in your market and then visit 15-20 different shops. Scroll to the bottom and you’ll find keywords used for those product pages. Write those down and then run them through Google Keywords to determine search volume.
Google & Amazon
You can use Google’s search bar as well as Amazon’s and let auto-complete help you identify commonly-used keyword strings.
Begin by entering in a few seed keywords and then see what comes up. Also, make sure you scroll to the bottom of the first page of search results of any Google search to see other popular keyword phrases used by on-site users.
Amazon offers the same auto-suggestion feature as well. With Amazon, take things a step further and check out some of the book pages for journals and planners in your niche. Every low content book could be turned into a printable pack, so the keywords you find on the product pages can easily be used in your Etsy listings.
Pay attention to keywords used in the product titles as well as the bullet-points used on planner and journal pages. You’ll quickly find a ton of relevant keywords that you can add to your seed keyword list!
A favorite hot spot for keywords based on popular tags.
You can start by entering in your primary keyword phrase and see where it takes you, but the better way is by browsing the categories.
If you want to be notified of when certain search terms are used so you can figure out how popular a keyword phrase is, hop on over to https://trends.google.com/trends
Start by entering in a keyword phrase, such as “pregnancy printable” to see what pops up.
You’ll also be able to see related search queries which is a great way to come up with commonly used keyword strings that you can later plug into your Etsy shop listings.