Bigger book sales. Smaller marketing budget.
Captain Bestseller, your course guide

Grow your fan base. Grow your book income.

Maximize your outreach and
skyrocket your book sales
on a shoestring budget.

You want royalty checks coming in every month, not a book that disappears after launch day. I’ll show you how to reach more readers, turn them into fans and keep bringing your books to people who want to buy them, without an expensive ad campaign.

No big following? No big ad budget?

You can start here. Follow my low-cost audience-building and launch strategies, with AI prompts and templates to make the emails, graphics and planning faster.

Guidedstep-by-step lessons
Video + Textlearn your way
Captainhelp inside the course
1 planfor your next launch
Created by Kate Riley · New York Times & USA Today bestselling author

Meet your course guide

Your book has readers.
Let’s help them find it.

Hi, I’m Kate Riley

You don’t need a huge ad budget.
You need to know where your readers are.

You want your books to earn. But you don’t want to spend a fortune just to find out whether a promotion works. I understand that, because I started with a shoestring budget, too.

I’ve been a full-time author since 2011. I’ve hit the New York Times bestseller list 2 times and the USA Today list over a dozen times, across 3 pen names, and earned multiple 6-figure months from my books.

I didn’t start with a pile of money to throw at ads. I had to learn how to find readers, grow an audience and bring them back for the next book without spending more than I could afford.

That’s what you’re going to learn here.

How to reach readers through other authors’ newsletters. How to turn a free story into a connection that lasts. How to put together affordable promotions, and how to use a small ad budget when you’re ready for it.

You get the walkthroughs, the prompts and the order to follow. AI helps with the creating, so you can spend less time staring at a blank email and more time getting your books in front of people who might love them.

You can start building your audience with the budget you have. I’ll show you how.

New York Times E-Book Best Sellers showing Fated Mates at number 12
#12 · New York Times E-Book Best Sellers
New York Times Combined Print and E-Book Best Sellers showing Fated Mates at number 19
#19 · Combined Print & E-Book Best Sellers

From published books to monthly royalties

Your goal: royalty checks.
Month after month.

Captain Bestseller with your roadmap for reaching readers and growing book income

Let me guess. You’re excited about what your books could earn. But the idea of spending hundreds on ads before you’ve made much back? Not quite so exciting.

You need readers. And you need an affordable way to keep reaching them, without turning social media into another full-time job.

That’s what Bot to Bestseller is about. I show you how to introduce your books to readers who already enjoy your genre, grow a fan base of your own and give those fans a reason to come back for your next release.

You’re building toward steady monthly royalties. A launch that reaches new readers. A newsletter that keeps you connected. A growing catalog your fans can keep buying from.

You’ll learn how to bring those pieces together without a huge following or an expensive advertising budget. I walk you through the steps, and AI helps you create what you need along the way.

01

Reach new readers

Put your books in front of genre fans through swaps, group promotions and affordable launch strategies.

02

Grow your fan base

Give readers a reason to join your newsletter, so you can reach them again when your next book is ready.

03

Build repeat sales

Introduce fans to the rest of your books and keep promoting your catalog beyond release day.

Captain Bestseller with your roadmap for reaching readers and growing book income

More exposure. More fans. More opportunities to earn.

Give your books a launch
that builds your income.

01 · FOUNDATION

Give readers a reason to stay

Create a free story, a welcome email series and a plan for bringing readers onto your newsletter.

02 · EXPOSURE

Reach readers beyond your own list

Learn newsletter swaps, group promotions and how to choose paid newsletter placements.

03 · LAUNCH

Put the pieces in the right order

Plan pre-orders, review campaigns and promotions around your release, with a small-budget Facebook ad option.

04 · KEEP SELLING

Let each book help the next

Explore series traffic, cross-promotion and multiple markets. Pull the steps into your launch calendar.

You’ll know how to reach new readers, welcome them into your audience and bring them back to your books. The walkthroughs, prompts and templates show you how to put each step into place, so you can focus on growing your book business.

Build your audience once. Keep growing it.

Stop starting from zero
every time you publish.

Captain Bestseller introducing the newsletter strategy
Captain Bestseller introducing the newsletter strategy

The reader who buys 1 book could become the fan who buys your whole series. And your next series. That’s why growing your own audience matters so much to your income.

I’ll show you how to create 3 types of reader magnets and a 7-email welcome series. AI helps draft the material, and the lessons explain how it all fits together.

Then we cover ways to bring readers in: group giveaways, newsletter swaps and promotions with other authors. You don’t have to arrive with a huge following. Building that audience is part of the course.

Your next launch can go to people who already know you, enjoy your books and want more. You’re building a fan base you can keep selling to.

Start with the budget you have

Book promotion doesn’t have to
eat your entire budget.

Captain Bestseller explaining the small-budget Facebook ads strategy

The free strategies come first: newsletter swaps, group promotions, your own posts and readers who’ve signed up to hear from you.

When you’re ready to add paid promotions, I show you how to choose them for your genre and keep a record of what happens. There’s also a lesson walking you through a Facebook ad built around a starting budget of about $5 a day.

You can begin with the options that fit your budget and add more later. You don’t need to buy every service mentioned in the course to start following the plan.

Your goal is to sell more books while keeping your promotion costs manageable. I’ll show you how to start small and build on what brings readers in.

Captain Bestseller explaining the small-budget Facebook ads strategy

Ad spend and third-party promotion or email services are separate from the course. The $5 figure describes an ad budget, not a promise of sales.

A look inside Bot to Bestseller

Open a lesson. Follow along.
Start reaching more readers.

NICHE RAIDERSYOUR COURSE · YOUR PACE
Captain Bestseller welcomes you aboard the course
WELCOME ABOARD

Welcome to Bot to Bestseller

Meet your guide, explore the lessons and get ready for your next launch.

Video walkthroughsWritten lessonsLesson resources
A preview of the lesson layout: your modules on the left, your lesson and resources on the right.

Watch or read

Every lesson includes a video and written teaching. Follow the walkthrough, read at your own pace or use both.

Keep the resources

Download the lesson PDFs and use the templates and prompts included with the lessons.

Pick up where you paused

Your hub tracks completed lessons and saves your place in lesson videos, so you can return and continue.

Captain Bestseller standing full length, holding a notebook and offering a welcoming hand
Captain Bestseller
MEET CAPTAIN BESTSELLER

A little encouragement goes a long way

Meet Captain Bestseller.
Help is part of the course.

Captain Bestseller is your guide inside the hub. You’ll meet him in the welcome lesson, and he checks in as you move through the course.

Need help understanding a step? The lesson help panel lets you ask a question right where you are. You can ask while the lesson is still open, so you can get back to setting up your promotion instead of losing your place.

Support options are there inside the course, too. You don’t have to spend your evening searching for an answer when you could be getting your launch ready.

You get the guidance along with the lessons. You’re not expected to know every marketing tool before you begin.

Your complete course briefing

Your roadmap to more readers
and more book sales.

A welcome, every launch lesson and a promotional graphics bonus. Browse the route from building your audience to planning your next release.

Module 0: Welcome course artwork

Welcome aboard

Welcome

Meet Captain Bestseller and see how the course works.

Module 1: Your Launch Roadmap course artwork

Module 01

Your Launch Roadmap

The whole launch system on 1 page, and the order you'll build it in.

Module 2: The Reader Magnet Strategy course artwork

Module 02

The Reader Magnet Strategy

3 free stories that turn readers into newsletter subscribers.

Module 3: The Newsletter Strategy course artwork

Module 03

The Newsletter Strategy

A 7-email welcome series that turns new subscribers into fans.

Module 4: The List Builder Strategy course artwork

Module 04

The List Builder Strategy

Group giveaways that bring in your first reader audience.

Module 5: The Instant Audience Strategy course artwork

Module 05

The Instant Audience Strategy

Newsletter swaps and group promos on BookFunnel and StoryOrigin.

Module 6: The BookClicker Strategy course artwork

Module 06

The BookClicker Strategy

Buy spots in other authors' newsletters, even with a brand-new list.

Module 7: The Paid Newsletter Strategy course artwork

Module 07

The Paid Newsletter Strategy

The deal newsletters worth paying for, and how to choose the right ones.

Module 8: The Pre-Order Strategy course artwork

Module 08

The Pre-Order Strategy

Set up pre-orders the right way, and launch a series with rapid release.

Module 9: The 100 Reviews Strategy course artwork

Module 09

The 100 Reviews Strategy

Plan review campaigns ahead of launch day, plus your own ARC team.

Module 10: The Ad Stack Strategy course artwork

Module 10

The Ad Stack Strategy

How Amazon's algorithm works now, and my 12-day launch stack.

Module 11: The 5-Dollar-a-Day Facebook Ads Strategy course artwork

Module 11

The 5-Dollar-a-Day Facebook Ads Strategy

1 simple Facebook ad for about $5 a day, and a repeatable monthly promotion rhythm.

Module 12: The Facebook Strategy course artwork

Module 12

The Facebook Strategy

A free post sequence that builds buzz around every launch.

Module 13: The Promo Graphic Strategy course artwork

Module 13

The Promo Graphic Strategy

The graphics every launch needs, made with AI.

Module 14: The Series Traffic Strategy course artwork

Module 14

The Series Traffic Strategy

Why book 1 is your best ad, and how to plan a series that sells.

Module 15: The Multi-Market Strategy course artwork

Module 15

The Multi-Market Strategy

Kindle Unlimited or wide, and how to protect your business.

Module 16: The Self Cross-Promo Strategy course artwork

Module 16

The Self Cross-Promo Strategy

Use your own books to sell each other.

Module 17: Your Launch Plan course artwork

Module 17

Your Launch Plan

Every step on 1 calendar, from 8 weeks out to the months after launch.

Bonus: Design Your Promotional Graphics course artwork

Bonus lesson

Design Your Promotional Graphics

Make A+ Content, banners and mockups that keep your books selling.

Keep your books in the conversation

Launch graphics are just the start.
Make the rest of your book promotion look the part.

Captain Bestseller with the promotional graphics bonus
Captain Bestseller with the promotional graphics bonus

The bonus lesson shows you how to use AI with your book cover to create Amazon A+ Content, author banners and book mockups.

That means the images on your book page, the header on your newsletter and the graphics you share can feel like they belong together. You get examples and prompts to help you make them.

Waiting at the finish line

Your certificate + a powerful bonus plugin

Finish the course and you’ll receive your certificate, plus a powerful bonus plugin to help you get more exposure for your books. A little extra help to keep your books in front of readers.

WHAT STUDENTS ARE SAYING

Real feedback from
Bot to Bestseller students.

★★★★★
Secret Authors will always be my fav course but this is definitely second to that. I really like the way you teach Kate, and for someone like me with ADD it means a lot that you break things down into simple steps. This is amazing content.
C. Edwards
★★★★★
Every lesson is easy to follow and explained in a way I can do the steps as I watch. I really appreciate how you limit things to only the things I really need to do instead of throwing a bunch of stuff at me. Very impressed and grateful for your teachings.
G. Murphy
★★★★★
Kate, you know how big of a fan I’m. I buy anything you put out because you always over deliver. Bot to Bestseller is worth every penny and then some. You make things so easy on us and I’m really excited by the results I’m seeing already. Thank you!
J. Brooks
★★★★★
I’ve taken plenty of writing and marketing courses, but this is the first one that broke things down into simple steps I could actually follow. I finally feel like I’m building a system instead of just guessing.
K. LeBlanc
★★★★★
Clear, actionable, and practical videos that are fun to watch. Exactly what I needed to stop spinning my wheels and wasting more time. I finally have a plan that’s working. Thank you so much Kate!!!
M. Davis
★★★★★
LOVING this course! It’s so easy to follow and most importantly the strategies are easy, easy, easy. I set up my entire marketing system in less than an hour and now I can just duplicate it for every new series.
J. Parker

Your next launch starts here

Get Bot to Bestseller.
Build your audience on a budget.

Your complete book-launch course

$297one-time purchase · lifetime access
  • Video and text lessons
  • Reader magnet guidance
  • A 7-email welcome sequence
  • Audience building and newsletter swaps
  • Paid newsletter promotion guidance
  • Pre-order and review campaign planning
  • Ad stacking and a small-budget Facebook ad lesson
  • AI-assisted promotional graphics
  • Series traffic and cross-promotion strategies
  • Your complete launch calendar
  • Downloadable lesson PDFs, prompts and templates
  • Certificate and a bonus exposure plugin on completion

Course access is purchased through Niche Raiders. Any advertising budget, paid AI plan or third-party service you choose is separate.

A few things you might be wondering

Before you come aboard.

Is this a course about writing the book?

This course focuses on reaching readers and launching and promoting your books. The lessons use AI to help with reader magnets, email copy, graphics and launch planning. You can follow it while preparing a book for release or use the strategies with books you’ve already published.

Do I need an audience already?

No. Reader magnets, welcome emails, list building and reaching other authors’ audiences are part of the course.

Do I have to run paid ads?

No. You can start with the free promotion strategies. Paid newsletter placements and Facebook ads are options you can add when they fit your budget.

Will you walk me through the marketing tools?

Yes. The lessons guide you through the strategies and include videos, written teaching and supporting resources. You don’t have to arrive knowing how to use every platform.

Does this guarantee a bestseller or an income?

No. Your results depend on your books, reader demand and the promotions you run. The course gives you a guided process for finding readers, planning your launch and learning from the results.

What do I get when I finish?

Finish the course to receive your certificate and a powerful bonus plugin that helps you get more exposure for your books. You’ll discover the gift when you complete the lessons.

Can I watch or read the lessons?

Both. The current course has a video and written version for each lesson, plus downloadable PDFs and the prompts or templates that go with it.

How do I get access?

Your purchase gives you access through the Niche Raiders course hub. Use the email linked to your hub account if you already have one.

Your books could be reaching more readers

Build the fan base
your book income can grow with.

Captain BestsellerCaptain Bestseller smiling and giving a thumbs-up

You don’t need to become an advertising expert or pour money into every promotion you see. You need a way to find your readers, bring them into your audience and keep introducing them to your books.

That’s what I’ll show you inside Bot to Bestseller. Free and affordable promotion strategies. Launch steps you can repeat. AI prompts and templates that help you get them ready faster. You can spend less time chasing engagement and more time growing your book business.

Let’s give your books more opportunities to earn, this launch and the ones that follow.

Bot to BestsellerBigger book sales. Smaller marketing budget.EARN MORE ROYALTIES →