Reach new readers
Put your books in front of genre fans through swaps, group promotions and affordable launch strategies.

Bigger book sales. Smaller marketing budget.
Grow your fan base. Grow your book income.
You want royalty checks coming in every month, not a book that disappears after launch day. I’ll show you how to reach more readers, turn them into fans and keep bringing your books to people who want to buy them, without an expensive ad campaign.
You can start here. Follow my low-cost audience-building and launch strategies, with AI prompts and templates to make the emails, graphics and planning faster.
Meet your course guide
Hi, I’m Kate Riley
You want your books to earn. But you don’t want to spend a fortune just to find out whether a promotion works. I understand that, because I started with a shoestring budget, too.
I’ve been a full-time author since 2011. I’ve hit the New York Times bestseller list 2 times and the USA Today list over a dozen times, across 3 pen names, and earned multiple 6-figure months from my books.
I didn’t start with a pile of money to throw at ads. I had to learn how to find readers, grow an audience and bring them back for the next book without spending more than I could afford.
That’s what you’re going to learn here.
How to reach readers through other authors’ newsletters. How to turn a free story into a connection that lasts. How to put together affordable promotions, and how to use a small ad budget when you’re ready for it.
You get the walkthroughs, the prompts and the order to follow. AI helps with the creating, so you can spend less time staring at a blank email and more time getting your books in front of people who might love them.
You can start building your audience with the budget you have. I’ll show you how.


From published books to monthly royalties

Let me guess. You’re excited about what your books could earn. But the idea of spending hundreds on ads before you’ve made much back? Not quite so exciting.
You need readers. And you need an affordable way to keep reaching them, without turning social media into another full-time job.
That’s what Bot to Bestseller is about. I show you how to introduce your books to readers who already enjoy your genre, grow a fan base of your own and give those fans a reason to come back for your next release.
You’re building toward steady monthly royalties. A launch that reaches new readers. A newsletter that keeps you connected. A growing catalog your fans can keep buying from.
You’ll learn how to bring those pieces together without a huge following or an expensive advertising budget. I walk you through the steps, and AI helps you create what you need along the way.
Put your books in front of genre fans through swaps, group promotions and affordable launch strategies.
Give readers a reason to join your newsletter, so you can reach them again when your next book is ready.
Introduce fans to the rest of your books and keep promoting your catalog beyond release day.

More exposure. More fans. More opportunities to earn.
01 · FOUNDATION
Create a free story, a welcome email series and a plan for bringing readers onto your newsletter.
02 · EXPOSURE
Learn newsletter swaps, group promotions and how to choose paid newsletter placements.
03 · LAUNCH
Plan pre-orders, review campaigns and promotions around your release, with a small-budget Facebook ad option.
04 · KEEP SELLING
Explore series traffic, cross-promotion and multiple markets. Pull the steps into your launch calendar.
You’ll know how to reach new readers, welcome them into your audience and bring them back to your books. The walkthroughs, prompts and templates show you how to put each step into place, so you can focus on growing your book business.
Build your audience once. Keep growing it.


The reader who buys 1 book could become the fan who buys your whole series. And your next series. That’s why growing your own audience matters so much to your income.
I’ll show you how to create 3 types of reader magnets and a 7-email welcome series. AI helps draft the material, and the lessons explain how it all fits together.
Then we cover ways to bring readers in: group giveaways, newsletter swaps and promotions with other authors. You don’t have to arrive with a huge following. Building that audience is part of the course.
Your next launch can go to people who already know you, enjoy your books and want more. You’re building a fan base you can keep selling to.
Start with the budget you have

The free strategies come first: newsletter swaps, group promotions, your own posts and readers who’ve signed up to hear from you.
When you’re ready to add paid promotions, I show you how to choose them for your genre and keep a record of what happens. There’s also a lesson walking you through a Facebook ad built around a starting budget of about $5 a day.
You can begin with the options that fit your budget and add more later. You don’t need to buy every service mentioned in the course to start following the plan.
Your goal is to sell more books while keeping your promotion costs manageable. I’ll show you how to start small and build on what brings readers in.

Ad spend and third-party promotion or email services are separate from the course. The $5 figure describes an ad budget, not a promise of sales.
A look inside Bot to Bestseller

Meet your guide, explore the lessons and get ready for your next launch.
Every lesson includes a video and written teaching. Follow the walkthrough, read at your own pace or use both.
Download the lesson PDFs and use the templates and prompts included with the lessons.
Your hub tracks completed lessons and saves your place in lesson videos, so you can return and continue.


A little encouragement goes a long way
Captain Bestseller is your guide inside the hub. You’ll meet him in the welcome lesson, and he checks in as you move through the course.
Need help understanding a step? The lesson help panel lets you ask a question right where you are. You can ask while the lesson is still open, so you can get back to setting up your promotion instead of losing your place.
Support options are there inside the course, too. You don’t have to spend your evening searching for an answer when you could be getting your launch ready.
You get the guidance along with the lessons. You’re not expected to know every marketing tool before you begin.
Your complete course briefing
A welcome, every launch lesson and a promotional graphics bonus. Browse the route from building your audience to planning your next release.

Welcome aboard
Meet Captain Bestseller and see how the course works.

Module 01
The whole launch system on 1 page, and the order you'll build it in.

Module 02
3 free stories that turn readers into newsletter subscribers.

Module 03
A 7-email welcome series that turns new subscribers into fans.

Module 04
Group giveaways that bring in your first reader audience.

Module 05
Newsletter swaps and group promos on BookFunnel and StoryOrigin.

Module 06
Buy spots in other authors' newsletters, even with a brand-new list.

Module 07
The deal newsletters worth paying for, and how to choose the right ones.

Module 08
Set up pre-orders the right way, and launch a series with rapid release.

Module 09
Plan review campaigns ahead of launch day, plus your own ARC team.

Module 10
How Amazon's algorithm works now, and my 12-day launch stack.

Module 11
1 simple Facebook ad for about $5 a day, and a repeatable monthly promotion rhythm.

Module 12
A free post sequence that builds buzz around every launch.

Module 13
The graphics every launch needs, made with AI.

Module 14
Why book 1 is your best ad, and how to plan a series that sells.

Module 15
Kindle Unlimited or wide, and how to protect your business.

Module 16
Use your own books to sell each other.

Module 17
Every step on 1 calendar, from 8 weeks out to the months after launch.

Bonus lesson
Make A+ Content, banners and mockups that keep your books selling.
Keep your books in the conversation


The bonus lesson shows you how to use AI with your book cover to create Amazon A+ Content, author banners and book mockups.
That means the images on your book page, the header on your newsletter and the graphics you share can feel like they belong together. You get examples and prompts to help you make them.
Waiting at the finish line
Finish the course and you’ll receive your certificate, plus a powerful bonus plugin to help you get more exposure for your books. A little extra help to keep your books in front of readers.
WHAT STUDENTS ARE SAYING
Secret Authors will always be my fav course but this is definitely second to that. I really like the way you teach Kate, and for someone like me with ADD it means a lot that you break things down into simple steps. This is amazing content.
Every lesson is easy to follow and explained in a way I can do the steps as I watch. I really appreciate how you limit things to only the things I really need to do instead of throwing a bunch of stuff at me. Very impressed and grateful for your teachings.
Kate, you know how big of a fan I’m. I buy anything you put out because you always over deliver. Bot to Bestseller is worth every penny and then some. You make things so easy on us and I’m really excited by the results I’m seeing already. Thank you!
I’ve taken plenty of writing and marketing courses, but this is the first one that broke things down into simple steps I could actually follow. I finally feel like I’m building a system instead of just guessing.
Clear, actionable, and practical videos that are fun to watch. Exactly what I needed to stop spinning my wheels and wasting more time. I finally have a plan that’s working. Thank you so much Kate!!!
LOVING this course! It’s so easy to follow and most importantly the strategies are easy, easy, easy. I set up my entire marketing system in less than an hour and now I can just duplicate it for every new series.
Your next launch starts here
Course access is purchased through Niche Raiders. Any advertising budget, paid AI plan or third-party service you choose is separate.
A few things you might be wondering
This course focuses on reaching readers and launching and promoting your books. The lessons use AI to help with reader magnets, email copy, graphics and launch planning. You can follow it while preparing a book for release or use the strategies with books you’ve already published.
No. Reader magnets, welcome emails, list building and reaching other authors’ audiences are part of the course.
No. You can start with the free promotion strategies. Paid newsletter placements and Facebook ads are options you can add when they fit your budget.
Yes. The lessons guide you through the strategies and include videos, written teaching and supporting resources. You don’t have to arrive knowing how to use every platform.
No. Your results depend on your books, reader demand and the promotions you run. The course gives you a guided process for finding readers, planning your launch and learning from the results.
Finish the course to receive your certificate and a powerful bonus plugin that helps you get more exposure for your books. You’ll discover the gift when you complete the lessons.
Both. The current course has a video and written version for each lesson, plus downloadable PDFs and the prompts or templates that go with it.
Your purchase gives you access through the Niche Raiders course hub. Use the email linked to your hub account if you already have one.
Your books could be reaching more readers


You don’t need to become an advertising expert or pour money into every promotion you see. You need a way to find your readers, bring them into your audience and keep introducing them to your books.
That’s what I’ll show you inside Bot to Bestseller. Free and affordable promotion strategies. Launch steps you can repeat. AI prompts and templates that help you get them ready faster. You can spend less time chasing engagement and more time growing your book business.
Let’s give your books more opportunities to earn, this launch and the ones that follow.